Author Archives: Bob Ostrom

Bob VS Google and Paid VS Free

What you’ll find on Today’s Adobe Illustrator Demo:

  • How to use the appearances menu
  • How to use graphic style
  • How to use the touch type tool
  • How to save and use a gradient swatch
  • How to apply and edit a graphic style
  • Mat’s Miter tip of the day
  • A super secret code you can use at BobTeachesArt to get a five dollar discount

Paid VS Free

Bob here,

As you may know Carlos wasn’t able to join me today due to some internet problems and a faulty router. Earlier in the week I had planned on tagging a little Illustrator demo to the end of this Friday Hangout. My plan was to let everyone know I am now offering weekly Friday online classes over at BobTeachesArt. It was a pretty simple plan but sometimes even the simplest plans don’t go the way we hope they will, especially on presentation day.

I won’t trouble you with details but as those of you who do presentations know, when things are going to go wrong it usually happens ten minutes before presentation time. It’s kind of the Murphy’s law of presentations.

One of those days

Just before the start of our show things tanked, really tanked in a big Google way. Now I could sit here and complain about what a confusing mess Google Hangouts is and bash them for their lousy interface etc, etc, etc but what it really boils down to is you get what you pay for.

I was relying on a free service to make my presentation and when it failed I was up a creek. There’s no customer service, no one to call no easy explanations, no one that is going to walk me through what I need to know, nor did I have the expectation that there would be. It was a free service after all and if there’s one thing I’ve learned in business and in life, it’s free is great as long as free works.

Luckily for me

We had a small group today so it was easy to move things over to my Gotomeeting account. I should preface this by telling you I am not affiliated with Gotomeeting in any way. Gotomeeting is a paid service I use to deliver my online class and it rocks. I used Gotomeeting because it works and I hate leaving things up to chance.

Occasionally when I do run into problems they have 24 hour support with a knowledgeable service team so I’m never left stranded. I know that by paying 20 bucks a month I never have to wrestle with technical issues, my day will never be wasted trying to find work-arounds, I won’t spend wasted hours trying to understand something that isn’t clear. My time will be spent teaching my students, focusing on my lesson plans and delivering the best quality content I can deliver…. and that’s the difference between paid and free.

Friday Classes Start This Week

At, I’ve set up a special discount code for Drawn By Success listeners where you can save $5. The code is – saw u on dbs!!!

See you Friday!

Secrets to Art Licensing Success – Interview with Tara Reed

Secrets to Art Licensing Success – Interview with Tara Reed

An Interview With Art Licensing Expert Tara Reed. This week Carlos and I had the great privilege to talk with art licensing expert Tara Reed. Tara talked about what it takes to thrive in the competitive field of  art licensing. As with most art based professions things have changed a lot in recent years and…Continue Reading

Friday Hangouts – 3 Marketing Tips That Will Get You More Clients

The biggest mistake most independent artists make is to neglect or ignore their marketing all together. Nothing will sink you business faster. In today’s episode Carlos and I discuss the importance of marketing and offer a few tips to help you get more clients. As always we love to hear from you guys and how…Continue Reading

How To Fund Your Next Art Project With Kickstarter. Interview – Antrese Wood

How To Fund Your Next Art Project With Kickstarter. Carlos and I get together with plein air painter Antrese Wood to talk about her recent successful Kickstarter campaign. In this interview Antrese discusses how she used to Kickstarter to quit her job and pursue her dream.  It’s not easy to quit a comfortable job like…Continue Reading

Dealing with Burnout and the Time Management Train Wreck that Follows

  In today’s episode Carlos and I talk about burnout. Sometimes we get so busy with all the things we need to do to successfully run a business we forget to give ourselves a break. Being creative is a lot of work and balancing the demands of a busy schedule can get pretty stressful. Stress…Continue Reading

What do Dating and Freelance have in Common? -Friday Hangout With Carlos and Bob –

Carlos was telling me a story about a radio show he was listening to the other day where a caller was asking about dating and confidence. The host began to talk about how important it is in the dating world and that got us to thinking. There are a lot of similarities between dating and…Continue Reading