Category Archives: marketing

Secrets to Art Licensing Success – Interview with Tara Reed

Secrets to Art Licensing Success – Interview with Tara Reed

An Interview With Art Licensing Expert Tara Reed.

This week Carlos and I had the great privilege to talk with art licensing expert Tara Reed. Tara talked about what it takes to thrive in the competitive field of  art licensing. As with most art based professions things have changed a lot in recent years and it’s no longer enough to just be a talented artist. Tara discusses how creatives must also understand marketing, promotion and business. Tara also talks a little bit about mindset and the ability to overcome fear and doubt.

A leader in her field Tara also is also a coach and a teacher. Her websites and blog are loaded with information about the field of licensing. For those who are serious about getting into licensing Tara will be starting a new program over at the Art Licensing Academy starting October 8, 2014.

Catch the REPLAY of the interview with Tara in the link below

    Watch Replay Video


More about the program:

Week 1 – You and Your Art.
Focus on mindsets for success, building a plan for your business and organizing your portfolio for licensing.
Learn to design in a way that increases your chances of getting licensing deals.

Week 2 – Who You Are and How to Promote Yourself.
Get clear about what makes you unique and how to communicate your message – in person, by phone, online and more.
Gain the confidence to talk to manufacturers or approach an agent.

Week 3 – Time Management, Marketing and Nourishing Your Network.
Focus on creating supportive habits, how to market your art and building a solid network and environment to set yourself up for success.

Week 4 – The Legal Side of Art Licensing.
Contracts are the cornerstone of how business is done in art licensing – and you can severely cripple your business if you don’t understand what you are signing and how to negotiate a win-win deal.  Copyrights will also be covered.

• If you are interested in signing up for Tara’s new program we’ve placed a link at the bottom of the video for your convenience. Just use that and tell Tara, Bob and Carlos sent you! Please note this is an affiliate link. Carlos and I only stand behind programs we strongly support

Other places you can find Tara:

5 Steps To Launching Your Creative Business Successfully

5 Steps To Launching Your Creative Business Successfully

In this Friday Hangout Bob Ostrom and I speak with special guest creative entrepreneur Kelly Phillips. Kelly Phillips is the CEO of Boost Interactive Media and the creator of WP Plugin Coach, the training program to help you hit it out of the park with your WordPress Website. She’ll share with us her experience of leaving…Continue Reading

Friday Hangouts – 3 Marketing Tips That Will Get You More Clients

The biggest mistake most independent artists make is to neglect or ignore their marketing all together. Nothing will sink you business faster. In today’s episode Carlos and I discuss the importance of marketing and offer a few tips to help you get more clients. As always we love to hear from you guys and how…Continue Reading

How To Fund Your Next Art Project With Kickstarter. Interview – Antrese Wood

How To Fund Your Next Art Project With Kickstarter. Carlos and I get together with plein air painter Antrese Wood to talk about her recent successful Kickstarter campaign. In this interview Antrese discusses how she used to Kickstarter to quit her job and pursue her dream.  It’s not easy to quit a comfortable job like…Continue Reading

Google Plus For Artists – Interview with Artists Cliff Roth and Aaron Wood

Google Plus For Artists – Interview with Artists Cliff Roth and Aaron Wood

As an artist, there seems to be no shortage of social media sites and platforms in which to connect with your audience. While trying to have an active presence on all of them all at once can seem daunting, and probably shouldn’t be your goal. Taking the time to evaluate and explore new platforms is…Continue Reading

What do Dating and Freelance have in Common? -Friday Hangout With Carlos and Bob –

Carlos was telling me a story about a radio show he was listening to the other day where a caller was asking about dating and confidence. The host began to talk about how important it is in the dating world and that got us to thinking. There are a lot of similarities between dating and…Continue Reading

How To Sell Your Art Through Social Media-Interview with Artist Natasha Wescoat

What I love most about working on DrawnBySuccess is doing artist interviews. I love connecting with and learning from like minded artists who are committed to defining their own success and willing to do the work necessary to achieve their goals. It’s with great pleasure that I have the opportunity to post this Hangout with artist Natasha…Continue Reading