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I think you guys nailed it. On twitter I blab about all things me. SO I get people following me for art, conspiracy theories, politics and who knows what else. It’s nice to be liked for all of me. But I still try to keep friends as friends and followers of my art on separate pages in facebook. I will then criss cross between them for exposure.
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The business model for promoting your work has changed so much since I started in the business. You used to advertise in a directory or two, send out a promo sheet or postcard a few times a year and waited for the phone to ring.
I guess it makes a difference if you’re looking for commissions. Then you would want to garner a following. Otherwise, the whole social media thing doesn’t make much sense to me. I always had time for contact with the art directors I regularly worked with, but didn’t feel the need to yammer on about everything that was going on in my life. Lets just get the job done on time and to everyone’s satisfaction. And the check cut promptly would be nice too!
But today you’re dealing whith a whole new generation of art directors who have been involved with social media from the get go.
It’s the way the game is played, but it sure takes up a lot of time that could be spent creating art.