Friday Hangouts With Carlos and Bob – Social Media Content

Whatever you do, don’t come check out our stuff…friday hangout, carlos castellanos, Bob Ostrom

Start a conversation instead!

Have you ever hopped on a social media site like LinkedIn or Facebook only find everyone just asking you to check out their stuff. At worse it’s full of artist trying to sell their art to other artists, at best just fishing for compliments.

Where are the real conversations? What happens when we slow down stop pitching our stuff and start making connections?

Now, admittedly we are not social media experts by any means. We have however invested and committed ourselves to learning from those who do it better.

We share what we’ve learned and also our own struggles with the constant need to feed the social media beast with content that resonates and encourages interaction with you followers and core audience.

The goal of social media is not to sell, or market, but to build the KNOW, LIKE and TRUST factor we often discuss.


Bob and I explore some of the ways people are using social sites to make more meaningful connections.

Tell us your experience in the comments below and please share as much detail as possible.

Thanks in advance for being generous in your replies. Your shares, stories and insights are what makes this meaningful to us personally and to your fellow creatives looking for a place to connect.

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2 Responses to Friday Hangouts With Carlos and Bob – Social Media Content

  1. I think you guys nailed it. On twitter I blab about all things me. SO I get people following me for art, conspiracy theories, politics and who knows what else. It’s nice to be liked for all of me. But I still try to keep friends as friends and followers of my art on separate pages in facebook. I will then criss cross between them for exposure.

  2. The business model for promoting your work has changed so much since I started in the business. You used to advertise in a directory or two, send out a promo sheet or postcard a few times a year and waited for the phone to ring.
    I guess it makes a difference if you’re looking for commissions. Then you would want to garner a following. Otherwise, the whole social media thing doesn’t make much sense to me. I always had time for contact with the art directors I regularly worked with, but didn’t feel the need to yammer on about everything that was going on in my life. Lets just get the job done on time and to everyone’s satisfaction. And the check cut promptly would be nice too!
    But today you’re dealing whith a whole new generation of art directors who have been involved with social media from the get go.
    It’s the way the game is played, but it sure takes up a lot of time that could be spent creating art.

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