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Thanks, Carlos. I guess this is more than just ‘positive thinking’ (not that that isn’t important), but it seems like common sense to value what you do if you plan on selling it/yourself.
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Aidan, thanks for sharing your thoughts. You’re right. Though, for the most part I know most artists value their work and what they do. The real issue I see in coaching artists is that they greatly undervalue their work, or don’t understand how to position themselves and add value to what they do in a way to allow them to command higher fees or expand the the services provided to new and existing clients.
Reply Very honorable goal, good sir! Thanks for the reply, and I look forward to the next article.
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Yes, I agree, this is excellent advice for the most part–perhaps with some variations depending on sales venue.
IMO, you are on the right track with your informative article.
However, there are some artists who price themselves out of the market with prices that are much to high for their reputation. So, my point is that both extremes exist.
If you would like to write a unique guest post for my blog on these topics I would be happy to feature it. Best wishes
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Totally agree, Carlos, and I have a lot of experience in this. As a digital artist a few years ago, I raised my rate to a level I feared was too high. I knew it was right when I had a client try to negotiate it down. Instead of just adjusting the rate down, I laid out a two contract/plan options that offered my rate and explained the value they would receive, then a lower-rate option that offered less value (spelled out in detail). They went with the higher value option when they saw the difference in the rate options.
These days as a screen printer, we are often undercut by other printers who compete on price. We feel ok losing those jobs because:
A. We know the undercutters can’t maintain a business for long at those prices (we know what everything costs).
B. Those people looking for the lowest price only are not going to be long term clients for us, which is our focus (reciprocal business relationships).
Great discussion!
Reply Excellent approach David. And thank you for sharing your experience. It’s important for our fellow colleagues to understand that they too can do this. I understand the initial hesitation many artists have, but once they find the courage to do it, It can change your business entirely.
Continued success my friend.
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[…] ** Other interviews mentioned in this Hangout and referring to pricing: […]
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