Should You Advertise in Illustration Directories?

It’s no doubt that if you’ve been illustrating for any length of time, you’re probably familiar with Illustration Directories. Those highly polished books filled cover to cover with full page display ads of competing illustrators and art reps delivered to upwards of 18,000 art buyers, art directors, creative directors, print producers and other titles responsible for hiring artists on a regular basis.

 

The hope of landing lucrative illustration assignments via directory ads from ad agencies, designers, book and magazine publishers, and corporate commissions can almost feel mesmerizing. However, all of that possibility comes with an investment. A single full page ad including 20 online portfolio images with the Directory of Illustration runs about $2700. Some may consider this quite pricey. However, as with any well planned marketing effort, that investment can also yield great returns.

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Is it right for everyone? Not likely. Is it right for you? Maybe.

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 If you’ve been on the fence about whether or not to take the Illustration Directory marketing plunge, this interview with Elizabeth Owen, Vice President of Serbin communications, publisher of the Directory of Illustration could help shed some light on the facts you’ll need to make your decision.

We discuss the most asked questions I’ve received from our DrawnBySuccess community regarding directory marketing.

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**Time Sensitive: Elizabeth has been generous enough to extend the December early bird lowest rate to our listeners through the final deadline date of April 5th 2012 for those interested in participating in Directory 29. She can be reached directly at elizabeth@serbin.com, mention the DrawnBySuccess interview to get the December early bird rate.

 

Directory of Illustration Program benefits include, hardcopy distribution to 18,000 illustration buyers and art directors, national online advertising, free website design and cross promotion with Contact, a leading talent directory in the UK and Europe.

Other annuals from Serbin are AtEdge a high end photography annual, Play! Illustration for Toys and Interactive Games, the Medical Illustration Sourcebook ,  and Designer Jewelry Showcase

 

Share your thoughts and leave your comment. Have you advertised in directories? What were your results?

 

 

 

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4 Responses to Should You Advertise in Illustration Directories?

  1. Thanks for posting that Carlos and for doing the interview Elizabeth. At Edge really thrills a lot of art directors. It would be interesting to see how something like that worked with illustration. I’d like to try it sometime anyway.

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