‘Tundra’ Cartoonist Chad Carpenter Reveals All

tundraThis is my first post in 2013 and since the holidays. In this interview I speak with Chad Carpenter, creator of the ever popular and very funny ‘Tundra’ comic strip, and his marketing director Bill Kellogg.

‘Tundra’ is the most successful and widely distributed self-syndicated strip in the country with over 500 newspaper clients. And to me, it’s no surprise. The strip is brilliant! We talk about how it started, how they gained momentum and build an audience, and what key principles and strategies helped in leading to their success.

As you’ll find out, despite his great success Chad is a committed workhorse and goes all out to connect and create a relationship with his Tundra fans.

One of the key strategies Chad discusses in building his audience is somewhat obvious looking back on it. So obvious in fact, that that is why most of us tend to overlook the opportunity in favor of something more complicated. I’ll admit it, I’m one of those stubborn people who tend to overcomplicate things to the point where they become almost unsurmountable. Am I the only one, or do I have company?

And lastly, for those of you who are struggling with building an audience for your own print or web comic, graphic novel, book or whatever creative property you happen to be developing/working on, we discuss their upcoming seminar ‘Success In The World of Comics’.  This is a great opportunity to learn directly from some of the most successful artists in the industry. Check it out!

If you you like the interview leave a comment and share with your pals via the social webs. We would appreciate it and thank you in advance : )

P.S. My phone connection was a bit wonky, But it is?bearable,?so I apologize. But hey, we do the best we can with what we’ve got, right?

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Where to find Chad Carpenter :

Tundra Comics Page

Tundra on Facebook



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6 Responses to ‘Tundra’ Cartoonist Chad Carpenter Reveals All

  1. Encouraging to hear about what you guys are doing. A nice kick in the crotch to get me motivated.

  2. Hi Drew, What really stood out for me was the focus on the local market. It is quite easy to get press locally when you can position yourself properly and become the hometown “celebrity” artist running different local events and selling your products. This is an area I’ll be focusing on more myself this year.

    Thanks for your feedback.

  3. This was inspirational to me. I want to get into graphic design, but there are alot of people out there saying its a dying occupation! I really want this!

  4. Paulson, thank you for listening and sharing your thoughts. I very much appreciate you spending your valuable time with us.

    I don’t believe graphic design is a dying occupation. Like many other industries it is ever evolving and changing to meet the needs of todays communication landscape. However, it is up to us to figure out where we can provide the most value to those that need our services most. Therefore creativity must be applied not just in design but in the way you approach and position your business.

    There will always be a place for those of us with the imagination and courage to apply both established and new skill sets in new emerging directions.

    Make no mistake, new opportunities are sprouting up all around us. What is required of us is a new way of looking to avoid the blind spots.

    We are dinosaurs only if we choose to view ourselves in that light. The only dying occupation is limited thinking.

    I’m guessing there is a deeper reason you are so drawn to design beyond just the artform. Ask the hard questions of yourself. Find you true motivation, your bigger reason ‘Why’.

    I look forward to sharing in your journey.

  5. Very informative and inspirational talk. I’ve been an independent comics artist for too long to remember, and this podcast was helpful in trying to focus on where to go with my comic strip.

    If only I had heard of the seminar sooner! Oh well…another time, maybe?

  6. Aidan, glad you found the interview helpful. Though it’s unfortunate you found this post after the event had already taken place. It sounds like you could have gotten a lot out of it. Join our email list and be sure not to miss other valuable upcoming news and updates, and you can of course unsubscribe anytime you want. I don’t hold prisoners : )

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