Heidi Easley lost everything in 2007 and used art to heal her soul and created custom painted surfboards, selling over 1000 of them in two months. She later started successfully holding paint parties to
Read MoreDuring the holidays business for most artists seems to slow to a crawl. Clients are away on vacation, no one is returning phone calls or email, it’s just the nature of the beast. There’s no
Read MoreIn this Friday Hangout Bob Ostrom and I speak with special guest creative entrepreneur Kelly Phillips. Kelly Phillips is the CEO of Boost Interactive Media and the creator of WP Plugin Coach, the training
Read MoreAre You Avoiding the Price Conversation? Bob and I reach into the ‘ol mail bag for today’s episode and answer a question about pricing. Too often artists are shy about pricing. We talk about
Read MoreThe biggest mistake most independent artists make is to neglect or ignore their marketing all together. Nothing will sink you business faster. In today’s episode Carlos and I discuss the importance
Read MoreCarlos was telling me a story about a radio show he was listening to the other day where a caller was asking about dating and confidence. The host began to talk about how important it is in the dating
Read MoreWant fries with that? You’ve likely heard that question if you’ve been to any fast food joint. In marketing circles that’s called an ‘upsell’ or ‘cross
Read MoreIn this Hangout episode Bob Ostrom and I interview our old friend, humor illustrator Fian Arroyo. Fian is an award winning illustrator who has been freelancing for over 26 years, and I’ve known
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