Have you dreamed of creating your own series of interesting characters to bring to the market place, but not sure how to make it happen? Well, you’ve come to the right place. Be prepared to think BIG.
In this interview
Film Producer Radha Agrawal discusses how she created Super Sprowts a children’s media company dedicated to teaching good health and nutrition to children via her Super Sprowtz characters. Beginning with 3 basic principles Radha explains how she was able to raise over $600,000 and bring her vision to life.
Super Sprowtz came about when Radha identified a need in the market place to educate children about health and proper nutrition. Alarmed by what she saw as a growing obesity epidemic among urban children, Radha became deeply committed to changing the way children eat. One of the menus she designed for Slice, an all-natural organic pizzeria started by her and her twin sister, inspired her idea to create the Super Sprowtz. This, combined with her years of experience in story-telling as a commercial and film producer led her to create the Super Sprowtz. Super Sprowtz is now a growing property that includes books, apps, dvd’s, games, singing puppets, and a website, all using a teaching method Radha like to call vegucation.
We focuses on the process Radha used to take her idea from concept to market. Starting with three simple questions, why, how and what Radha was able to make it all happen and happen big.
- WHY – A growing obesity problem among urban children stemming from a poor diet and unhealthy foods.
- How – Create a children’s media company to promote good health and nutrition for kids.
- What – Children need to learn about proper nutrition and good health by using entertaining story lines, catchy music, and lovable characters. If children can see vegetables and nutrition differently then they will be more open to eating healthier foods.
Watch the interview below:
*** Radha has also generously shared with us several key components of her marketing package to assist you in building your own-
Thank you Radha for generously sharing your amazing story.